Which is one of the reasons why I love speaking
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And then I went into university level debating as well, which was great. But I mean, from a family background, I grew up in quite a strong Christian home, and my mother was a lecturer on the Bible. And I know that you’ve got a background as well in theology and things like that. So from as young as I can remember, she was a lecturer, and she used to lecturer in front of like 100, 200 women every single week. So I watched her do that. And so she was a great role model for me as well.
So, for me, I feel like speaking and really standing up and saying what you believe is something that I grew up with, because my parents were quite strong Christians. They were always very much like, we want to share what we believe, this is how we talk about it. They were leaders in the church. So, yeah, it just felt very normal to me, is probably what I’d say.
Tara McMullin: Yeah, I love that. I also love that you shared some of the role models, your parents, your debate teacher that influenced you, because I think often speaking up, showing up is a product of having those role models that we can emulate that we can kind of try out those personalities or try out that way of being. I think if you don’t have those kind of role models, that gets a little harder. We’ll get into I think a little bit more about that in just a minute.
Even after 10 years in branding, I still read branding books, I still do branding courses, because I love to understand other people’s perspectives
But I want to ask you first about confidence, because I think there are some people who show up with a big message, who show up with a bold brand or bold presence. And it’s almost a front for not having the confidence. And so I’m curious, I mean, I know you are a confident person. Does that confidence ever falter? What’s your relationship with confidence and your ability to speak up and show up in the way that you do?
Suz Chadwick: I think for me, my confidence comes from like, it’s that conviction. When I want to go off to something, when I talk about something, especially in my businesses, there’s two things. The first thing is I am very much into finding out more. I’m a learner. And sometimes like there’ll be something where I’m like, I’ve not heard it talked about that way, or explained that way, or I didn’t know that, like whatever it might be.
And so for me, I’m constantly learning. So the confidence really comes from being an explorer, and understanding what works as well. So it allows me to speak about things a lot more confidently by understanding more about whatever the topic is. When I am not 100% sure on a topic that I would probably prefer to listen rather than, you know. But I’ll ask a lot of questions. But also, the things that I talk about, the things that I do, I’m so passionate about that I get really excited to share it with people. It’s why I love coming on podcast. It’s why I’ve got my own podcasts. Why I write books? Because I’m just like, did you know?
I’m like that kid that like runs in and all of their friends they’re like, oh my gosh, did you know about this? And so that’s kind of how I speak about the stuff that I love. And that’s where my confidence comes from. I think it comes from the excitement of sharing something that I get excited about and that I believe. And I’m so passionate about the psychology of branding and why we buy what we buy. And all of these, I guess, unseen things, that I’m just like, I just want to tell people about it.