Yahoo! Inc. (Nasdaq:YHOO) now announced that Yahoo!(roentgen) Personals, (http://personals.yahoo.com), a commander into the internet dating market, unveils a unique method to its dating society as it releases a fresh internet marketing venture featuring singles who happen to be currently using the services to get in touch and communicate with potential times. The newest online campaign, called ‘Project: Real folk,’ shows Yahoo! Personals’ new target using only singles from its site in on the web adverts and features this service membership’s most valuable possessions: a diverse area of singles trying to making an association. ‘Project: actual visitors’ is the results of marketing research Yahoo! Personals done through focus teams and consumer communications and is a response to suggestions singles got about desiring a cushty, inviting surroundings with their internet dating feel.
The Appeal of Becoming Real
Yahoo! Personals’ recent ‘Virtues to be actual Survey(a)’ discover almost 70 percent of singles sensed a lot of ad versions are unreal, unpassioned and unattainable further validating the significance the services to maneuver toward featuring real-life, each and every day singles in its online ads.
“Building respect through becoming responsive to buyer needs and assisting singles feel comfortable within an online dating people are key details to achievement when you look at the online dating market,” mentioned Katie Mitic, vice-president and basic supervisor for Yahoo! Personals. “‘Project: Real Group’ illustrates Yahoo! Personals’ commitment to creating a high-quality ecosystem for singles to satisfy and interact — the campaign in addition delivers internet dating to life in a way that has not already been finished before.”
The real life each day singles showcased when you look at the new online campaign come from professions and life-style as varied as Marines, fire fighters, artisans, stars, photographers, people, single parents, business managers, engineers, artists plus. They vary in years from 24 to 54 — symbolizing the broad-spectrum of singles being online which will make an intimate hookup. The ‘genuine People’ creative articles was created and created internally at Yahoo! and will look throughout 2004 in Yahoo! Personals web site picture taking, as well as in web marketing on Yahoo! and at various other crucial online spots.
Planning to Brand New Heights discover Really Love
Julie Koehnen, a Los Angeles resident and Yahoo! Personals unmarried that’s presented in the on line ‘actual someone’ venture, is actually look of love and relationship, or at least multiple great dates. Julie should be residing — and matchmaking on Yahoo! Personals — atop a billboard along sundown Strip in L. A. for a few period start on January seventh. Together larger-than-life photo, Julie will spend their time regarding billboard and do some searching online at Yahoo! Personals for dates via a wireless connection to the net. Each day, Julie will pick various happy guys from Yahoo! Personals to satisfy face-to-face during the billboard as well as have a night out together over the Sunset Strip. Eligible bachelors thinking about using love to new levels can contact the girl internet based at http://personals.yahoo.com/julie. A live webcast of Julie dwelling throughout the billboard can be viewed on Yahoo! Personals January seventh through 9th from 8 a.m. to 6 p.m.
To learn more about the Yahoo! Personals’ ‘Project: Real visitors’ singles, consult hle.
About Yahoo! Personals
Yahoo! Personals was first released into the U.S. in 1997 and also easily expanded in order to become one of the foremost & most popular internet dating treatments available. This service membership provides big, vibrant internet dating scene in which consumers can find, fulfill and correspond with many folk. Yahoo! Personals launched in Europe in Summer 2003 with web sites in the United Kingdom and Ireland (http://personals.yahoo.co.uk), try here France (http://rencontres.yahoo.fr) and Germany (http://dating.yahoo.de). Additionally, a Personals website founded for Australian Continent and brand new Zealand at (http://au.personals.yahoo.com/) as well as Spanish speaking singles within the U.S. at (http://e1.personals.yahoo.com/).
Yahoo! Inc. is a leading provider of thorough on the web products to buyers and people globally. Yahoo! could be the number 1 online brand name globally(b) together with more trafficked online destination around the globe. Headquartered in Sunnyvale, Calif., Yahoo!’s international system consists of 25 community residential properties and is in 13 languages.
(a) December 2003 Yahoo! Personals Survey of over 2,800 singles
(b) based on brand name resource Valuator, 2003
Yahoo! plus the Yahoo! logo design were trademarks and/or authorized trademarks of Yahoo! Inc. All other names is trademarks and/or registered trademarks of the respective proprietors.
PUBLISHER’S NOTE: Artwork from marketing campaign available upon demand.