Furthermore, Bruno and you can Chung (2017) figured particular people don’t care about the fresh new mukbangers and you can saw him or her since prostitutes just who consume/consume whichever visitors demand in exchange for currency. Nonetheless they argued one mukbang try a complicated trend you to mutual some traditional has actually that have food porno and dinner voyeurism. They advertised you to viewers got vicarious fulfillment regarding watching the food getting consumed, where the main viewers’ vicarious satisfaction originated from this new dinner show of mukbanger. Nevertheless they theorized it absolutely was crucial for almost all away from the viewers one mukbanger consumed your meal it chose and you may need. Viewers’ vicarious satisfaction necessary a huge amount of processed foods to become consumed. And then make loud tunes if you’re dining and exhibiting meals during the an enthusiastic appetizing ways into cam attracted the viewers, especially the of those who had been with the a nutrition. Most of these audience spotted to see meals to not select mukbanger’s deal with. Audience desired the brand new mukbanger to eat it that have healthy and you may enthusiastic thrills to fulfill on their own.
She advertised brand new mukbang phenomenon damaged Southern Koreans’ relationship with dining and you can desire for food by normalizing conspicuous consumption and you may use of some other foods that have been maybe not historically greet when you look at the South Korea instance west junk food
Inside the a western study on how mukbang can impact visitors, Tu and you can Fishbach (2017) presented numerous tests one to checked the new vicarious satiation phenomenon by the observing just how watching someone else eat food items affected viewers’ wishes into men and women specific foods. The first try indicated that people which saw others consume a pizza wished smaller pizza than ever before watching the brand new clips. Next try out showed you to people exactly who spotted people eat MMs (a brand name from candy) delayed use of MMs and you will decided to eat other unit immediately after watching the brand new films. The third test indicated that this lessen perception try expose merely those types of perceiver exactly who spotted a person who shared the governmental evaluate eats the fresh new sweets (Tu and you can Fishbach 2017). As a result of the about three tests, Tu and you will Fishbach (2017) concluded that somebody could feel vicarious satiation when they observed others’ application as his or her own.
Outcomes of Mukbang Enjoying
Files recognized in the modern scoping feedback and additionally found that mukbang enjoying may cause potential desired and you can undesired outcomes towards watchers. As an instance, Spence ainsi que al. (2019) theorized that one of the potentially harmful areas of mukbang might end up being you to individuals’ usage norms can easily be affected by others’ use. They argued that people have been subject to consuming more than simply they generally speaking perform if they discover someone else taking a giant high-fat meal due to personal comparison or mimicry. It theorized you to definitely viewing mukbang video clips where mukbangers consume huge portions off dining might easily prospects mukbang visitors to better than normal application. Donnar (2017) said one to mukbang you’ll promote tricky restaurants and restaurants methods certainly each other mukbangers and you may visitors in the event you was in fact already experiencing various other restaurants issues. She debated one increased usage advertised from the mukbang you are going to next lead to your problems that South Korean people had been going through together with growing obesity, dinner problems, and you will actual-lifetime public isolation (Donnar 2017).
Hong and you can Park (2018) identified and you will chatted about some other negative effects of mukbang watching upon Southern area Korean audiences. They claimed mukbang films inspired viewers’ dinner selection in a manner your dinner drawn in mukbangs (elizabeth.grams., unhealthy food, unhealthy foods) was basically often different from Southern Korea’s conventional foods and you will mukbangers swayed viewers’ thinking of them delicacies of the urging visitors to enjoy instant products, frozen-food, and you will terrible naturally healthy food which were hot and you can fatty which have good large caloric articles. Next, Hong and you may Park claimed you to definitely mukbang video affected viewers’ desk ways as the mukbangers constantly showcase crappy dining and table ways because of the snatching or scooping hookupfornight.com/gay-hookup/ food, and you may eating it right up negligently whenever you are talking to its viewers that have their mouths complete. They also showcased the eating musical so you’re able to trigger viewers’ senses where most of these behaviours triggered disruption off traditional dinner ways and you can patterns you to audiences got.