this is one of our favorite questions, and we’re so happy to have a good answer. if you’re interested in carrying or distributing hello, please contact us.
we’re a new kind of naturally friendly™ personal care, created by a small, passionate crew using thoughtful and effective ingredients. we’re for the 100%, so we’ve created toothpastes, mouthwashes, toothbrushes, lip balms, flosses and deodorants for every brusher, swisher, swiper, and lip balm lover. our product line covers adults, kids, and toddlers; jak dziala Instabang whitening and sensitivity relief, fluoride free and more so you can choose friendly™ with ease.
a whole lot for some reason. over the past 7 years, we think we’ve seen Craig wear 2 solid-colored shirts, and we’re still debating whether or not one may have been tucked in.
hello® is based in the heart of Montclair, N. get in touch and let us know if you’d like to come by to say hello.
J. fun fact: our office was a former billiards hall/den of iniquity that we converted into an open concept loft
right now, we have a small but mighty entrepreneurial crew of about thirty people. learn more about each of us here.
the founder of hello®, Craig Dubitsky, is serious about being friendly. as we’re on a mission to put the personal back in personal care, he believes it’s important to be able to connect with people in real time. unless he’s at a regular teeth cleaning/checkup, on a plane, in a team meeting, with a retail partner, or on a stage, he always picks up.
Craig helped launch Boots (the most trusted brand in the UK) in the US, he served as the CMO of kettle corn pioneer Popcorn, Indiana, and he was a founding investor and board member in Method Products to name just a few of his brand adventures
yup, it’s true, we have a CGO. Harbor, our company dog, is our first office greeter and calming cuddlier. and for the record, Harbor is a she-dog, and you can connect with her on LinkedIn.
like everything at hello®, product ideas are a team effort, and we all share what we’d like to see in the world…or at least in our mouths and our bathrooms. for example, we noticed the trend of people using oil pulling techniques to clean their teeth and wanted to give a nod to the practice in a hello toothpaste variety. using our guiding principles of making products that are thoughtful, effective, and delightful, Connie, our amazing R&D lead, figured out that coconut oil’s moisturizing properties would be the perfect ingredient in our new sensitivity relief fluoride toothpaste with coconut oil. we all love getting a team email from Craig at some wild hour of the night about some new product idea that popped into his head, or a sketch for a new pack design from Matt, our creative lead, which fortunately tends to come at a more civilized hour while we are all in our loft-like office/creative studio. we also find inspiration from museum and art gallery visits, foreign travel, retail safaris, and all kinds of personal stories…and lots of dreams.
hello® was dreamed up by one of the most creative minds in consumer goods, Craig Dubitsky. prior to hello, Craig cofounded and led the creative effort at eos, a women’s personal care brand known for its ubiquitous spherical lip balm. he was named by AdAge’s Creativity Magazine as one of the 50 Most Creative People, and was inducted into the Collegiate Entrepreneur’s Organization (CEO) Hall of Fame alongside legends Steve Wozniak (co-founder, Apple), Gordon Segal (founder, Crate & Barrel), Rhonda Kallman (co-founder, Sam Adams), and Herb Kelleher (founder, Southwest Airlines)