Hey Johanna and you will Ashley! Let us know somewhat in the yourselves.Jhoanna : La indigenous located in Venice Beach using my husband and you will puppy titled superstar. I am an electronic brand strategist that have an attention during the web site design and you may articles imaginative.
Ashley : I am an innovative manager residing Venice Coastline using my husband, our very own canine Frankie and you will all of our cat Otto. I’m originally from the San francisco bay area.
What is actually your record (we.age. studies, earlier in the day work, knowledge you to definitely contributed you to perform)?Jhoanna : I decided to go to Cal County University of Northridge and you may studied interaction, and you can went back to college at the Cal County Dominguez Slopes in order to know top-end web development. My personal very first jobs regarding university try one I found myself that have for five many years and you may became from an associate role into the movie director from labels. We spearheaded partnerships and you can activations to own labels particularly BlackBerry, Yellow Bull, Assume, Vita Coco, Ciroc while others. It was there that we watched brand new shift from labels enjoyable that have customers experientially to digitally and you can know I desired to-be where room. That is what contributed us to return to college and you will immerse me regarding electronic place. Then i been Willa.
I really cherished one to, but receive me personally destroyed graphical design
Ashley : We went along to College or university from Colorado and you can learnt advertisements. Immediately after school, We relocated to Nyc and you may has worked from the an offer institution during the the fresh new electronic institution getting started just like the an associate. I happened to be very fortunate to have some unbelievable coaches and you may bosses just who encouraged me to keep learning construction and you can lead myself inside for the plans whenever possible. For about 2 or 3 decades I grabbed two to three nights categories each semester in school of Graphic Arts. I absolutely immersed me personally and took a wide variety of groups, but always discovered myself being keen on the type and you will article build groups. Immediately following 5 years during the Ny, We relocated to Los angeles to have my personal sweetheart (today spouse)is why business. I found myself very burnt out away from company life, so i invested my personal first couple of years in Los angeles starting indoor construction. We become freelancing in domestic and you may alone getting names such as Apple, Kevin Murphy, BMW, Revlon, Toms Shoes, etc. It absolutely was compliment of these types of freelance jobs that we had much more on it on the net and you will packaging.
When and how did Willa start?Jhoanna : I been Willa inside the 2012 shortly after in a larger activities business department thus i you may work on electronic, e-commerce – particularly in styles and beauty. I’ve been expanding it from the time. Ashley registered the department in the 2016 since the somebody to build away advertising within Willa.
Exactly what functions are you willing to promote and you can exactly why are the feel of dealing with Willa unlike most other enterprises?J + A good : We focus on names anyway amounts. If they’re only starting otherwise a more built brand name searching to reboot. We touch every points of a brand all of the time. I try everything from marketing, packaging, photos, structure and you will innovation and personal strategy. However the core out-of everything we perform try assist labels so you’re able to prosper and you may grow on the web. We actually have fun with analytics and you can data to-drive all our work.
My personal system in school was not very build focused, it actually was more conceptual, but I absolutely liked learning and tinkering about design software
Jhoanna, whenever did you know it was time to take into Ashley? How do you several collaborate to take tips to lifestyle?Jhoanna : As i ultimately accepted I would not to help you everything. And that i cannot. I desired so that pros would their work top. Ashley are a creative I would personally price for many marketing ideas and you can subscribers was constantly happier. In addition realized that We liked internet and posts most – and it also reflected within my works. Lastly, it’s nice to-be an effective duo. Girls working together rather then competing is almost always the approach to take – therefore we figured we possibly may feel more powerful together as the our very own features complimented each-other very well.